#Articles
TAMRON announces its EISA Awards to two TAMRON lenses!
EISA SUPERZOOM LENS 2025-2026
TAMRON 28-300mm F/4-7.1 Di III VC VXD (Model A074)
The ultimate do-it-all zoom lens for Sony full-frame mirrorless E-mount cameras. With a versatile 28–300mm focal range, it covers everything — from sweeping landscapes at 28mm, everyday scenes at 35mm and 50mm, flattering portraits at 85mm and 135mm, all the way to wildlife and sports at 300mm.
At the wide 28mm end, the lens offers a Minimum Object Distance (MOD) of just 0.19m with a 1:2.8 magnification ratio, perfect for striking close-ups. Exceptional central sharpness is supported by TAMRON’s advanced VC (Vibration Compensation) for steadier shots in any light.
Designed with travel and everyday use in mind, it weighs only 610g and measures 126mm in length. The Moisture-Resistant Construction and Fluorine Coating protect against the elements, while the USB Type-C port and TAMRON Lens Utility™ software let you customize focus behaviour, assign functions, and update firmware with ease.
EISA MACRO LENS 2025-2026
TAMRON 90mm F/2.8 Di III MACRO VXD (Model F072)
A legendary focal length reimagined for modern full-frame mirrorless cameras from Sony and Nikon. The TAMRON 90mm F/2.8 delivers exceptional sharpness right to the corners, even wide open, with effective suppression of chromatic aberrations and distortion.
With a true 1:1 magnification ratio, it’s perfect for detailed macro work, while its focal length and bright aperture also make it an excellent portrait lens with beautiful background separation.
Powered by the VXD (Voice-coil eXtreme-torque Drive) linear motor, autofocus is fast, precise, and whisper-quiet, even for moving subjects.
Designed for reliability in the field, it features Moisture-Resistant Construction, a compact build, and a high-quality finish. The built-in USB Type-C port and TAMRON Lens Utility™ (for PC and Android™) give creators powerful tools, including A-B focus and customizable focus ring behaviour, for both stills and video.
